HomeMeta and Google ads

Meta and Google ads

Enquiries this month, while the rest builds.

SEO and AI visibility take months to build. Ads can bring in calls and enquiries from the week they go live. We plan, run and fine-tune your ads on Google, Meta and the other platforms your customers use, around the enquiries you actually want, and show you in plain English what your budget is doing.

Maximise your reach, minimise your effort.

Where your ad shows up

Illustration of how an ad can look. Fictional business.

Every major platform

Google, Meta, LinkedIn, Snapchat and ChatGPT

Built around enquiries

Calls, forms and messages, not just clicks

Tracking done properly

Set up before a rupee is spent

Plain-English reports

What you spent and what it brought in

Why ads

Results now. Visibility for later.

Ads and AI visibility do different jobs. Used together, one brings in enquiries today while the other builds the kind of presence that keeps working for years.

Ads

Can bring in enquiries from the week they go live. They stop when the budget stops.

SEO and AI visibility

Slower to build, usually a few months. Once built, they keep working without paying for every visit.

Together

Ads fill the gap while the rest builds, and show us which messages your customers respond to.

Paid search and socialOnline ads, in plain words

Search ads, on Google and now in ChatGPT, appear when someone is looking for what you do, often right when they’re ready to call. Social ads, on Facebook, Instagram, LinkedIn and Snapchat, reach the right people before they start searching.

One honest note: ads don’t make AI tools recommend you. They bring in enquiries now while your AI visibility builds.

Google SearchGoogle MapsYouTubeFacebookInstagramLinkedInSnapchatChatGPT

Where we run ads

The platforms your customers actually use.

We won’t put you on every platform. We start where your customers already are, prove what works, and only then add more channels.

Search · Maps · YouTube

Google ads

Reach people searching for what you do, find you on Maps, or watch videos about it. Often the quickest route to calls.

Facebook · Instagram

Meta ads

Local audiences, clear offers and real photos, with enquiries that can go straight to a message on WhatsApp.

B2B

LinkedIn ads

Reach decision-makers by job title, industry and company size. The best fit for B2B and IT companies.

Younger audiences

Snapchat ads

Short, full-screen ads for younger audiences. Works well for consumer brands, food, retail and events.

New channel

ChatGPT ads

Clearly labelled sponsored suggestions shown with ChatGPT’s answers. It’s new and changing fast, so we start with small, careful tests.

Outside India

TikTok ads

Short video ads for consumer brands. TikTok isn’t available in India, so we only run it for markets where it is.

What we look after

Every part of your campaigns, handled.

This is one of the things we do best. We look after the whole chain, from the first search to the enquiry landing with you, because a weak link anywhere wastes budget.

Planning

Campaign planning

What counts as a good enquiry, which areas to target and how to split your budget between platforms.

Search ads

Keywords chosen for intent, not volume, with the searches you don’t want filtered out so budget goes on real customers.

Social

Social and video ads

Clear offers, real photos and short videos, tested in small variations to find what people respond to.

Pages

Landing pages

Pages that say exactly what the ad promised and make it easy to call, book or send a message.

Tracking

Tracking and consent

Calls, forms and messages tracked properly, with cookie consent set up where the rules require it.

Reporting

Weekly tuning, monthly report

We adjust bids, keywords and ads every week, and send a monthly report on spend, enquiries and cost per enquiry.

How it works

Three steps. No jargon, no surprises.

Tracking goes in before any money is spent, so from day one we can tell you what’s working and what isn’t.

Plan

We agree your goals, your areas, your budget and what counts as an enquiry. If ads aren’t right for you yet, we’ll say so.

Set up and launch

Tracking first, then campaigns, ads and landing pages. Everything is checked before it goes live.

Tune and report

Weekly adjustments to cut waste and back what works, and a plain-English report every month.

Straight talk

What we can promise, and what we can't.

Nobody can guarantee what an ad platform will deliver. What we can promise is how we work, and that you’ll always know where your money went.

We will

Treat your budget like our own

Measure enquiries, not just clicks and impressions
Set up tracking before any budget is spent
Run everything in ad accounts in your business’s name
Report honestly, including what didn’t work

We won't, ever

Play games with your money

Promise a set number of leads or a fixed cost per lead
Mix our fees into your ad spend
Run misleading ads or health claims
Keep you locked out of your own accounts

You own the accounts and the data, whether you stay with us or not.

Who it's for

Whether you're new to ads or not.

Some businesses have never run an ad. Others have spent a lot and aren’t sure it worked. We start in a different place, with the same goal: enquiries you can count.

New to ads

Never run ads, or only boosted a post

We start small, prove what works and grow from there.

A clear plan and a sensible starting budget
Tracking and landing pages set up properly
First campaigns live, then tuned every week

Already running ads

Spending money, not sure it's working

We look at your accounts and tell you honestly what’s working, what’s wasting money and what we’d change.

A review of your Google and Meta accounts
Tracking fixed so the numbers are real
Wasted spend cut and budget moved to what works

Good fit for

Clinics and practitionersLocal servicesE-commerce brandsProfessional servicesB2B and IT companies

Health ads follow stricter rules on Google and Meta and under local advertising codes. We plan clinic campaigns within them: no claims, no targeting by health condition. In the UK, we focus on websites and Google Business Profiles, so ads aren’t part of our UK offer.

Questions

Straight answers.

Can’t find what you’re looking for? Ask us on a free call.

How much should I spend on ads?

It depends on your area, your competition and what an enquiry is worth to you. We'll suggest a sensible starting budget on a free call, and tell you honestly if it's too small to be useful yet.

Which platform is best for my business?

It depends on who your customers are. Google reaches people already searching for what you do. Meta suits most local businesses, LinkedIn suits B2B, and Snapchat reaches younger audiences. We usually start with one or two and add more once they're working.

How soon will I see enquiries?

Ads can start bringing in enquiries soon after they go live. The first few weeks are also when we learn what works, so results usually improve as we tune the campaigns.

Can you guarantee results?

No, and nobody honestly can. Ad platforms decide who sees what. What we can promise is careful work, tracking you can trust and a clear report on where every part of your budget went.

Who owns the ad accounts?

You do. We run campaigns in accounts in your business's name, so you keep the history and the data whatever happens.

Can you run ads for a clinic?

Yes. Health ads follow stricter rules on Google and Meta and under local advertising codes, so we plan clinic campaigns within them: no health claims and no targeting people by health condition.

Do you run ChatGPT ads?

Yes. ChatGPT ads are new, and the rules on who can advertise and where are still changing. We check what your business is eligible for, then start with small tests before spending more.

Do ChatGPT ads help with AI visibility?

No. OpenAI keeps ads separate from ChatGPT's answers, so paying for ads doesn't change what it recommends. Ads bring in enquiries now, while your AI visibility builds over the coming months.

Can you run TikTok ads in India?

No. TikTok isn't available in India, so we don't run TikTok ads for Indian audiences. For Indian customers, Instagram Reels, YouTube Shorts and Snapchat do the same job.

Free, no obligation

Find out what ads could do for you.

Book a free call. We’ll look at your area, the ads your competitors run and your budget, and tell you honestly whether ads make sense for you yet.