AI visibility and digital marketing
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AI visibility
When your customers ask ChatGPT, Gemini or Google’s AI Overviews who to choose, they get a short answer with a few names in it. We make your business easy for AI to find, understand and trust, so it has every good reason to include you.
Maximise your reach, minimise your effort.
Here are a few options people rate well:
Five AI tools
ChatGPT, Gemini, AI Overviews, Perplexity, Copilot
Real customer questions
We test what your customers actually ask
Starts with an audit
Find out where you stand first
Plain-English updates
Know what’s changing and why
What it means
People used to type a few words into Google and scroll through links. Now many of them ask an AI tool a full question and get a short answer back. AI visibility is about being one of the names in that answer.
AEO
Answer engine optimisation. Another name for AI visibility work, focused on tools that answer questions directly.
GEO
Generative engine optimisation. The same idea again, named after the AI that writes the answers.
SEO
Search engine optimisation. Helping you rank in Google’s normal results. AI visibility builds on it.
AI visibilityAlso called AEO (answer engine optimisation) or GEO (generative engine optimisation)
AI visibility is how likely AI tools are to mention and recommend your business when someone asks a question you can answer.
It builds on good SEO, but it also depends on clear, consistent information about you across the web, and on content that answers real questions in plain words.
ChatGPTGeminiGoogle AI OverviewsPerplexityCopilot
What AI reads
AI tools piece together what the web says about a business before they recommend it. These are the six signals we look after, together, as one connected plan.
Signal 01
Clear pages that say what you do, where and for whom. Fast to load, and open to AI crawlers.
Signal 02
Schema markup that labels your details, services and FAQs, so machines don’t have to guess.
Signal 03
Accurate hours, categories, photos and posts. Local AI answers often draw on it.
Signal 04
Genuine reviews and thoughtful replies. AI pays attention to what customers say about you.
Signal 05
Guides and FAQs that answer what customers really ask, in plain words AI can quote.
Signal 06
One name, address, phone number and description on every profile and directory, so every source tells the same story.
Where we start
Every piece of AI visibility work starts here. We find out what AI tools say about you today, and why, before we change anything.
What you get
How it works
The audit tells us what to fix. Then we fix it, and keep checking what AI says about you each month.
01
We ask AI tools the questions your customers ask and see who comes up. Then we review your website, profiles and reviews to find out why.
02
We fix the gaps and build what’s missing, whether that’s clearer website pages, structured data, a better Google profile or content that answers real questions.
03
We keep checking what AI says about you each month and keep improving. You get a clear update in plain English.
Straight talk
AI tools decide for themselves who to mention, so no one can guarantee a result. Here’s what you can count on from us.
We will
Nobody honestly can
Who it's for
Whether you’re brand new online or already have a website, we get you to the same place: a business AI can find, understand and recommend.
Starting fresh
We build your online presence set up for AI from day one, so there’s nothing to fix later.
Already online
We start with the audit, then fix what’s missing, unclear or inconsistent.
Industries we work with
Health and wellnessLocal servicesProfessional servicesE-commerce brandsB2B and IT companiesUK small businesses
We work with businesses in India, the UK and the US. What we offer varies by market, so we’ll tell you on the call what’s available where you are.
Questions
Can’t find what you’re looking for? Ask us on a free call.
It's how likely AI tools like ChatGPT, Gemini and Google's AI Overviews are to mention your business when someone asks a relevant question. It's sometimes called AEO or GEO.
It builds on SEO. Good SEO helps you rank on Google. AI visibility also looks at how clearly and consistently you're described across the web, so AI tools feel confident recommending you.
ChatGPT, Gemini, Google AI Overviews, Perplexity and Copilot. They're the main tools people use today to ask for recommendations.
We ask AI tools a set of real customer questions and record who comes up. We repeat it each month and send you a plain-English update on what changed.
Not always. If your website is clear and fast, we improve what's there. If it's holding you back, we'll tell you why and what we'd recommend.
Fixes to your website and profiles can be done in weeks. Being picked up and mentioned by AI tools usually takes a few months, and it depends on your industry and competition.
No, and nobody honestly can. AI tools decide for themselves. What we can do is give them every good reason to mention you, and show you clearly what's changing.
Free, no obligation
Book a free call. We’ll look at how you show up today and tell you honestly what we’d do next.
Maximise your reach, minimise your effort.
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